Jul

Your Competitor’s Are Closing In. Where Are You?

by All Eyes On The Web

Great ranking on the Internet is one way for a business to turn a ho-hum web presence into a virtual cash machine. If one has the time and experience to do so, getting a website high in the search engines can make you a fortune. You have to be willing to learn how to do it right and understand it’s going to take time, money, and an ongoing learning process to see optimal results.

Observing the set forth gauges for search engine optimization can make the difference in great placement or poor positioning within the engines people use to search with. Remember, a search engine is how your customer finds you. If he doesn’t find you, he will find your competitor. How relevant your key words are to what you’re selling will make the difference between a hit or a miss of your customer seeing your web site.

There are a few “must do’s” for search engine optimization to work for you. Passing over any of them will lessen your results. How your site is laid out, the main key words or phrases chosen for your site, your page titles and usage of your headline fonts, and a lot of good and extremely targeted content. Poorly written copy is also a no-no. It’s a fatal flaw to any business. You also need to understand back linking and have a back link game plan. Get as many back links from similar sites to yours and your site will do much better than if you get back links from sites that have no relevancy to what you offer.

One place you never want to fall short on is the copy on your site. Take special attention here. Make sure you have several people read it over. Correct any errors, even if they seem silly to you. If you simply copy and paste your web site text from you’re company marketing piece, that’s not going to cut it. Don’t stuff your web site copy with keywords or phrases unnecessarily. This not only makes it read poorly but the search engines could consider it spam and your site could lose it’s positioning in the search engines.

Keywords within the text of your web pages are the most important consideration for Google. Font information and where (on your site) your keywords can be found is another. Google always seems to return better search results than other commercial search engines.

SEO methods, which worked six years ago, when Google was in still in diapers, will not work today. However, much of the top ranked SEO companies still employ these antiquated techniques and market a multitude of cool new gadgets, that while flashy in concept, do little to help build a strong online presence or establish a sustainable competitive advantage for their clients.

Search engines, along with directories, are always improving how they deliver targeted results. This means continual tracking, keeping up with the Joneses if you will, in order for you to maintain your high ranking. If you don’t keep up with the new situations within the search engines or directories you could, in fact, hurt your rankings a great deal.

Search engine rankings won’t sell your product. Your web site does that. If you overlook things like branding, customer satisfaction, transparency and traditional marketing methods when you create your web site, it will do no better than if you weren’t ranked at all. Internet business is not so different from real world bricks and mortar businesses. If your prospect doesn’t feel the love, perhaps your competitor will offer that. And that’s where they will buy.

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How do you make your business stand out from your competitors? All Eyes On The Web’s unique branding and guaranteed Google ranking service providea you with a totally different kind of web presence. Put your website in our hands and in overdrive and see what a difference it will make.

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