SEO Marketing SEO | Using Your eBook as Advertising Space

Using Your eBook as Advertising Space

Filed Under Marketing Strategies |

by Stu McLaren

Have you ever thought of using the eBooks you’ve created for more than just revenue stream? With a little creativity you can use your eBooks to generate you multiple streams of income

One strategy of how you can do this is selling advertising space within the eBooks that you are developing.

Here is an example. You have created an eBook on how to plan a wedding on a budget. This is a multi-billion dollar industry that you are now tapping into. Do you think that some of the companies that sell products and services within this industry would be interested in having the ability to get in front of people who have just purchased a product that that particular topic?

It may seem like an obvious question to ask, but you all should ask yourself what businesses would be interested in getting in front of the audience I will be attracting? This is one of those creative questions that you should all be asking yourself regularly.

Just to ingrain it. For the target audience that I will be attracting, what other businesses would be interested in getting in front of them?

You mind is going to start to race about all kinds of other businesses. Some may even be your competitors. But there could be some other complimentary businesses that provide services or products to the particular market that you’re marketing to, who would be interested in purchasing ad space within your particular eBook.

It is up to you how you put together you eBook with the ads. They could be scattered throughout, all together at the beginning or at the end. It doesn’t matter how you lay them out, it just provides you a method of generating revenue by selling advertising.

Adding value to your current costumers is also another thing you can do with your eBooks. For me I try to constantly work on developing and maintaining good relationships with the people on my email list. I don’t have a big email list, but I have a great one.

To maintain that relationship and provide my current costumers valuable information one thing I could do is create an eBook for them. It could summarize or give step by step directions on a subject that my email list has questions about.

Adding value to my current customers and you is what I constantly try to do, especially when they are win-win for both of us.

If you are not really sure on what to write eBooks on, just look to your target market for help. If they are asking questions, needing solutions to a situation or you can give step by step directions on how to do something, that is of great value there and will make a great eBook. This is a great way to add value to your current costumers or future customers. Combining that with selling advertising it is a great win-win for you and something you should constantly be thinking about.

Going into any business with that mindset about your customers and throw in a little creativity, all different opportunities for more profit will emerge!

Ideas will come to you when you explore the possibilities of creativity!

About the Author:
Would you like all your online marketing questions answered by someone who has been behind the scenes for some of the biggest marketers online today? On top of written and video responses you also get frequent live help. Just ask for small business support!
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