Mar

Touch as many of their senses as you can

Filed Under internet marketing seo marketing consulting

Derek Sivers
Touch as many of their senses as you can
**Seo Marketing or Music Marketing?

**No Matter…It is Brilliant Marketing. -SKY-

TOUCH as many of their senses as you can.

The more senses you touch in someone,
the more they will remember you.

BEST: a live show, with you sweating right
on top of someone, the PA system pounding
their chest, the smell of the smoky club,
the flashing lights and live-in-person performance.

WORST: an email. a single web page.
a review in a magazine with no photo.

(Lets say that “emotions” are one of the senses.)
Whenever possible, try to reach as many senses
as possible. Have an amazing photo of yourself
or your band, and convince every reviewer to put
that photo next to the review of your album.

-Send videos with your presskit.

-Play live shows often.

-Understand the power of radio to make people hear
your music instead of just hearing about it.

-Get onto any TV shows you can.

-Scent your album with patchouli oil.

-Make your songs and productions truly emotional
instead of merely catchy.

(Touching their emotions is like touching their body.
If you do it, youll be remembered.)

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