Which are the BIG internet marketing optimization factors? It’s “fun” to focus on some new discovery because often a small tweak can cause your site to rank better overnight. It turns out that a lot of little things add up to a good showing in the search engine results and bring in traffic. Of the 100 or so factors, I’ll start by covering 5 here:

Q. Does having the keyword in the URL affect ranking?
A. Yes; It *increases* search results rankings.
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When we look at 3000 different keyword searches, 85% of the time we will find that having the keyword in the URL results in a better SERP (Search Engine Results Pages) result.

Q. Does having a “.com” domain affect ranking?
A. Yes; It *increases ranking.
Data: +67
250 257 247 248 247 236 245 244

This is not to say that Google cares about if the url is a “dot com” or not. More likely is that “dot com” websites have been around longer and get more traffic, two factors known to affect good rankings.

Q. Does having a “.html” URL affect ranking?
A. Yes; It DECREASES ranking.

Data: -42
22 28 28 30 24 24 38 35

Q. Does having a “/” at the end of your URL affect ranking?
A. Yes; It *increases* ranking.

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<!– @page { size: 8.5in 11in; margin: 0.79in } P { margin-bottom: 0.08in } –>

Q. Does having a URL 11-20 characters affect ranking?
A. Yes; It *increases* ranking.
Data: +42 48 31 34 20 24 40 23 21 

Q. Does having a URL 41-50 characters affect ranking?
A. Yes; It DECREASES ranking.
Data: -82 20 25 31 32 35 31 37 41

I’ll let you figure out what the reasons may be.

Chas

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Place Articles On Your Own Website

As soon as you have several articles, whether you write them yourself or have them written by a professional, you are ready to use them online to get seen by visitors. The first place to do this is on your own website.

There are several different ways to use articles on your website to get and keep business. This article will give you information about the big benefits of using articles on your own website. Plus info on what they’ll do for your traffic, and how to place them.

Content Is Important

In the world of Internet marketing, content is king. Providing a number of articles that are free for your visitors to view, read, and distribute is a great way to increase visibility, improve your website rank, earn more return visitors, and convert more visitors to paying customers.

What’s more important content or pages?

Quality articles provide quality content for your site. You could have many many website pages without good quality content and not increase your search engine traffic at all.

You may have heard about the importance of confusing techno-terms like metatags and metadescriptions. These are functions of your website’s HTML coding; hidden text that doesn’t appear on the screen when your site is being viewed. However, these cryptic tags don’t matter as much now as they used to.

Search engine robots, little programs that crawl the web logging every page they find, no longer pay much attention to metatags. More importance is given to a website’s content than all other factors. This is why you work hard. Your hard work and your investment in professional articles pays off. The more content you have on your website, the higher your website ranking will climb.

Your website won’t shoot to Google’s top ten the minute you put up your new articles. Search engines take time because of the vast amount of information available on the web. However, the sooner you get started, the sooner you will start to see results for your website. Once the information is catalogued, you can remain high in the results ranking as long as you keep updating your website with fresh content.

Sometimes content is not enough. Building trust with your customers Some webmasters post a flurry of content to their websites, and then sit back and wonder why the business isn’t pouring in. The reason, in a word, is trust.

To be a successful Internet marketer, you have to build trust. By providing high quality information for readers is a step in the right direction, but it is not everything. Most consumers need to be exposed to your business several times before they’ll make a purchase.

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Your articles must be relevant to the general theme of your website. If

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they aren’t, you will lose both the trust of your visitors and the esteem of search engines.

What’s relevant?

“Related to” is what we mean by “relevant.” Any subject that you can relate in some way to your business can be relevant in an article. For instance, say you were selling a business start up kit, you should come up with related ideas that will satisfy search engines and humans:

How to get a startup loan

Creating an advertising budget on a shoestring

Basic equipment business startups need

Creating an advertising budget on a shoestring

Internet versus brick-and-mortar startup business

Internet versus brick-and-mortar startup business

Tax tips for business owners

This is not a complete list of course. Any website about small business can generate a large number of articles with content that’s relevant.

Another example would be if you sold something like dog treats.

It can be harder to determine relevant content when dealing with niche markets. If your subject is very limited, consider including in the subject of your articles other areas that may be of interest to visitors.

In the above example it is safe to assume that most of your readers and prospects are dog owners. So given that consideration, there are lots of topics you can write or otherwise acquire that will keep readers interested and brand you an expert. For example:

How to come up with a creative name for your new puppy

Housebreaking tips for puppies

How to vacation with your dog

How to come up with a creative name for your new puppy

The best dog breeds for households with children

Whether dogs should wear sweaters

How to come up with a creative name for your new puppy

All of these topics are a natural extension of a core business: dogs and the owners who love them. They’re all relevant to the website, and a mention of homemade dog treats could be included in each article without sounding blatant or awkward.

So how do you find relevant topics?

If you’re stuck for relevant subject areas, a keyword tool can help you generate more ideas. There are a number of free online keyword generators that can jumpstart your brainstorming process and reveal topics you might not have considered

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Video marketing is an important factor for any business online. It can help you grow your business and achieve the results you are hoping for in your market. Six of the reasons you should consider the use of video marketing efforts includes showing up on the search engines, better site ranking, saving time, cost effective, and much more.

The best solution for any business currently suffering on the World Wide Web today is the investment of video marketing. Listed below are six reasons why you might consider using video marketing for your online business efforts.

1. One of the reasons businesses fail today is because they are not listed under search engine results. Video marketing provides a solution to listing your business with the search engines so the customers will find you.Image via Wikipedia

2. Ranking higher than your competitors in the search engine results is key to beating the competition. In order to achieve the highest ranking possible on the search engines you must take advantage of video marketing to increase website traffic.

3. It can be very time consuming to manage search engine marketing. An excellent solution to free up needed time and use it toward your business goals is by the use of video marketing.

4. The higher an online business’s website ranking is on the World Wide Web, the more credible the site is to the consumers. Video marketing can help your business achieve the best ranking possible by driving more traffic to your online website.

5. A video marketing investment is the most cost effective thing you can do for your online business because of the value. Once you see the success factors associated with video marketing you will realize it is money well spent.

6. It is common for search engines to remove online companies for not following the rules and regulations for online marketing. The right video ad marketing provides the right tools so you are in compliance with the guidelines set forth through the search engines so you are not removed from the search engine results.

There are many reasons to consider investing in video marketing if your business needs improvement with the current efforts online. It is money well spent if your business is currently suffering and there should be no hesitation. The primary ways your business will benefit with video marketing includes better value, increase website traffic, search engine listings, saving time, and much more.

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Getting your webpage ranked as high as possible on a search engine results page is one of the goals of search engine marketing and using search engine optimization on your website. But do you know how the search engine actually ranks and indexes web pages? Most search engines use a complicated process to index and rank the web pages that the search engine spiders find when they are scanning the web. Using search engine optimization and putting articles written with search engine marketing in mind will get the search engine spiders to your site but once the search engine spiders find your site they have to index your site and then assign your site a ranking within the thousands of other sites that contain information on the same topic that your site has.

Different search engines use different methods to assign a weight or rank to each web page that the search engine’s spiders find so using different methods of search engine marketing and using different percentages of search engine optimization is a good idea. If you do several different types of search engine marketing and utilize more than one kind of search engine optimization tool then it’s more likely that a search engine spider will find your web page and assign it a higher weight or rank.

One of the ways that search engine spiders determine the weight or rank of a particular web page is to index the number of times that a particular word or key phrase appears on a site. The search engine spider will assign a weight or rank to the web page based on how many times that word or key phrase appears within the web page. This is a very common method of assigning rank to web pages that is used by a lot of the most popular search engines so it’s important to use search engine marketing and search engine optimization to make sure that those search engine spiders give your site a high ranking or weight.

Another way that search engine spiders assign a weight or rank to a web page is to take note of where in the web page a particular keyword or key phrase is located. For search engines that use this kind of ranking system just using standard search engine marketing or traditional search engine optimization techniques might not be enough to get your website noticed by the search engine spiders. In order to draw the spiders of search engines that rank web pages based on the location of the keyword or key phrase on the page it’s necessary to use those words to tag your page. Tagging a page is putting that particular keyword or key phrase in the meta tags of your site, using them in the heading or home page of your site and using those words or phrases systematically through the rest of the site. If you think of your website as a tree in order to get the attention of spiders from the search engines that use this type of ranking system you have to have a particular key word or key phrase on every branch of the tree in order to get a higher ranking.

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Search engines have now become an essential part of ecommerce. Whenever we want to search for a product, company, service, idea or cause, we use search engines. It has to be remembered that a majority of people who are looking for anything on the web use descriptive and generic words for searching online and not brand terms of names.

If a website does not have search engine visibility for those words it will never be even seen by the qualified public. Here comes the need of SEO services. In addition to that, the searchers usually have a mind set that the websites that are showing up in the top half of the top page of the search engine results are the significant players of the field. Therefore, the search engine visibility of websites is a significant factor affecting the brand recognition of the company online. In order to build up the visibility of your website over the web, you need to follow some of these essential steps:

Optimizing the web content of the website: Begin with researching on keywords. Try to figure out which words people usually enter into the search bar when they search for a service provider like your company. Generate appealing and interesting web content using those keywords. The extent of optimization of your web content decides how much visibility your website has on the search engines. You can also use professional SEO services for doing the necessary work for you.

Sending out press releases optimized with these keywords: It is a fact that a press release optimized with keywords can bring your website instant appearance on first pages of the search engines but you need to make sure that each press release should contain newsworthy and relevant content. News engines, related websites and search engines will pick up your press releases thus automatically increasing in-bound links for your website and raising your search engine visibility.

Do not forget to add all press releases to the content of your website. Sending out e-newsletter containing useful information: By this, you can help your customers to know how your company works and what you can do. Add the e-newsletter to your company website and offer the articles to e-zines and other websites for free. Writing articles: You can also write articles for newspapers, magazines and other websites and add them to your web content also. Starting a corporate blog: By this, you will be able to build a plethora of content over the Internet and to have your company make appearance everywhere.

Search engine visibility can build your company and make you a leader of your field by bringing you larger web traffic that can really convert into prospective customers.

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Pay per click advertising is offering an exciting new trend in Internet marketing. The search engines have at last found a way to make money with online marketing. What do we mean by this?

Traditional methods of advertising were somewhat different. An ad would be paid for according to its duration not exposure. You would simply pay for your ad to be run for a certain length of time, regardless of how much exposure it got.

It could be shown in a variety of different places; newspaper, TV, radio and online, on a website page. Somebody decided that there could be a far better way to advertise online. It is true that not all Internet marketing methods give the same exposure; some methods give a lot of views, others less. For instance a website with heavy traffic will give your ad a great deal of exposure, so why not develop a system that pays the website host and advertiser?

If you raised prices for the advertiser you would risk losing customers. In fact it could also be detrimental to the credibility of your business. Customers and sales would be lost and your competitors will start to get the edge on you.

So what about pay per click advertising? It is a simple concept with the advertiser submitting a keyword based ad to the search engines. The ad will come up with the search results for the keyword. Each time the ad is clicked by a visitor the advertiser pays the search engine a small amount of money. This allows both host and advertiser to make money.

Search engines took this concept one step further and allowed advertisers to bid more on particular keywords to get a better position for their ad. This meant that the highest bidder would get the best place and the highest amount of exposure. Both search engine and advertiser can make better money this way.

There is a tendency to ignore the other pay per click engines and rely only on Google and Google Adwords. But it is always good to know that there are alternatives. Some of the more well known ones are Microsoft Adcenter, Yahoo Search and Search Feed. In order to turn a profit it would be wise for marketers to try out alternative engines apart from Google and Google Adwords.

Using many different strategies to bring in traffic is a smart thing to do. Using multiple pay per click methods will help to boost your business and help you to make substantial profits.

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In order for an Internet business to be successful, first-rate Internet marketing activities need to be drawn-up and implemented.

However, it is not an easy task to find good Internet marketing service or a good Internet marketing affiliate program. This is because there are just as many bad Internet marketing affiliate programs out there as there are good ones too.

Therefore, the very first key to finding Internet services for your company is to be able to tell the overall difference between the good and the bad Internet marketing service programs.

Being able to tell the difference right off will prevent a promising company from being ripped off by those out there who prey on businesses in need of Internet marketing services for their company.

A super tool to make use of is one known as affiliate marketing. But before you investigate this route, know that Internet marketing services affiliates that are of any worth do not charge you to subscribe to their membership or charge you for services that have not yet supplied. Therefore it may be best to avoid any marketing affiliate programme that requests money before you receive any value.

You would find it necessary to take advantage of SEO search engine marketing opportunities. To do this you have to try to optimize your website for the popular search engines relating to your target market. Depending on where you are Google and Yahoo remains top choices. Make sure that any search engine you choose to work with is relevant to your specific needs.

Do your best with the top search engines to see what techniques work and what doesn’t work for your site. By using this information you can identify the best techniques which are more suitable for successful ranking of your website.

In Internet marketing you have an option of using PPC as a marketing medium. You could do such a program with a search engine or just decide to place ads on a website already enjoying high traffic.

Do not end up placing adverts on websites with high traffic but low in relevant traffic. An ad for video games might not said to be well placed if it was paid to be placed on a popular financial magazine website.

If you decide to go the route of making use of an Internet marketing company or consultant, take time to choose the best. Investigate their track record, their status and the past projects they have completed. It is a good idea to ask them to send through their resume as well as any other business name they have traded under in the past and investigate that too.

Be sure to have them explain how they plan to add value to your business and listen to them to be able to ascertain their abilities. Remember that bad companies would hide truths about themselves so be extra careful.

Choose the best from the many Internet marketing companies available to ensure that your business is successful.

The landing page design that you use on your website can make a big difference in how many customers or clients that you attract. It’s very important that the landing page design be specifically set up to accomplish a goal. You can use search engine marketing to get new clients or customers to click on the website’s landing page but then what happens? A strong landing page design can close the deal, but a weak landing page design will send your clients and customers surfing away.

There are two different types of landing page designs that most websites use. A reference landing page is usually not a hugely profitable design. You can place ads on a reference landing page that might bring in some revenue but overall the point of having a reference landing page is to give the customer some kind of information or draw the customer further into your website. You can also use some search engine marketing and search engine optimization on a reference landing page to draw the customers to another part of the site.

The second type of landing page design that is used by many websites is a transactional landing page. As the name implies a transactional landing page design is set up to get something from the customer. Sometimes the transactional landing page can be used as a sales page to convince the customer to buy your product. Other times a transactional landing page is used to get information or help a customer sign up for something. For example on a transactional landing page there might be an advertisement for a newsletter or information packet about your product or even a coupon or discount offer for your product that customers could sign up to receive in the mail or in their email which will give you the opportunity to collect valuable customer data and to follow up with customers which lead to more sales.

Transactional landing page is focused on have some type of direct contact with the client while reference style landing page is more focused on giving the customer something. You will have to decide what type of landing page is a better fit for your business or you can set up different landing pages that use each type of landing page design.

Search engine marketing is still the most effective way to get clients and customers to your web page. The best landing page design in the world won’t be effective unless you get customers and clients to the landing page. Use search engine optimization strategies on your landing page design by building tags into the HTML coding on the website that use words and phrases related to your product. That way you will draw more customers to the landing page because when the search engine spiders are out searching for web pages with that particular word they will find the tags on your web page and add your web page to the search engine results page.

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by Mark Hall

To keep the costs of your internet business down but at the same time improve the number of visitors your get to your site you need to seriously consider article marketing. People searching for a particular subject ca find your article listed in a number of places and then follow the link(s) it contains back to your main site. It is a simple matter to submit your article to these places which should, wherever possible, be popular websites; an increase in visitors to your site should happen quite quickly. Large, well visited sites are generally trusted so if your content is accepted, it should improve your reputation as well; you will become a ‘trusted’ person which means a great deal in the virtual world.

Article marketing carried out this way (i.e. more than once) will get people to look upon you as an author whose work they will seek out because the content is good. Showing people you are knowledgeable on certain topics means they will trust whatever you write and bookmark your site. Although it can take a while, this traffic from people that trust you will help your own search engine ranking; you should find that in time that more visitors that have found you in the search engines improves. The benefit of all these sites linking to your site is a increase in your ranking; the greatest benefit of this is none of it is costing you a single dollar!

With article marketing, a number of links to other sites can be inserted into it and providing there aren’t too many you will not be penalized. When your articles are good, they get spread around the internet and of course each version will have links back to your own so the more links you have, the more your ranking will grow. Sometimes, however, search engines can take some time before they actually list your site; Google can actually take months on occasion. Although you cannot rush the search engines directly, submitting more articles and using the authority sites will help enormously.

To increase your website ranking further, you need to be adding more content (preferably unique) to your website (or blog) all the time if you want your article marketing to work. Remember that visitors do not know that your website is trying to get them to buy something. Visitors are searching for information so the more precise and truthful you can be about whatever it is you are promoting the better. This is the ideal time to highlight the benefits of the product or service to the visitor. This procedure is almost like a safety net because you are explaining the process to them so they will not misunderstand. It is this approach that prevents a good many refunds form taking place.

If you want visitors to your websites then you must continue your article marketing this way; regularly submitting articles is necessary and should not be viewed as something you only have to do once. Remember, if you have an interesting site you will also receive links from other website owners who may also use your article as well; having your articles on numerous sites just improves the exposure of your site. Article marketing is still by far the easiest way to drive traffic to your website and it doesn’t cost a cent; all you have to do is ensure your content is ‘on topic’ and unique to have constant visitors.

About the Author:

Mark Hall has had a rewarding sales and marketing career. He invites you to take a look at his vemmabuilder or vemma len for more tips on improving your internet business. Get a totally unique version of this article from our article submission service