Make Search Engine Marketing Work
Filed Under internet marketing seo |
I am always asked which search engine marketing strategy people should concentrate on, free or paid? I tell them it’s like a sandwich: it just doesn’t work with only one slice of bread!
To get the most traffic, sales and best ROI combine the power of both organic (free) and pay-per-click search marketing. Together, they’ll help you reach your goals of more traffic and sales on your website in both the short AND long term.
Use both search engine strategies in tandem so they build off of each other.
Step 1. Do your keyword research and then build a content-rich site around keywords your market is searching on.
Step 2. Now start your pay-per-click advertising. Each ad should be built on a single keyword. Use your PPC campaign to bring more visitors to your web site. Remember to measure your sales per visitor also known as your sales conversion rate. Your PPC search engine campaign will show you rather quickly which keywords bring in the most visitors and which result in the most sales and which ones are duds.
Step 3. Take the best performing keywords from your pay-per-click campaign and tweak your website with them. By emphasizing them in your content and code, you will start ranking hihgly for those keywords in the organic listings (the regular listings that come up when someone uses a search engine like Google).
You can even build landing pages when you find a group of top-performing keywords that relate to one another. You can build a page around the keywords that contains specific information about that keyword group that would appeal to searchers who are searching those keywords.
PPC will bring first-time visitors flocking to your site for the answers to their search. By finding out what works in PPC, you can adjust the keywords on your site to get a higher search engine ranking, so over time you’ll build up your free traffic.
Added bonus! If you can get both your pay-per-click ads and your organic listings on the same page of the search engine results, you’ll have a search engine marketing strategy that is far greater than the sum of its parts.
SEO and PPC, with a delicious keyword filling it’s a search sandwich!
Comments
RSS Marketing- Unleash RSS Marketing in Japan
- How Google's Acquisition of FeedBurner Will Change RSS Marketing
- Amazon Soft-Launches RSS Feeds for Product Tags
- The NewsGator Interview: RSS in the Enterprise - Manage Internal Information More Easily
- The NewsGator Interview: RSS for Online Media and Branded RSS Readers
- The NewsGator Interview: How are Vista and IE Changing the RSS Landscape?
- Flying to Boston for the ACCM Conference
- Bryan Eisenberg RSS Interview, part 2: RSS Marketing Best Practices
- Amazon.com Discussions and Reviews via RSS
- Bryan Eisenberg RSS Interview, part 1: Making RSS Radars Work to Increase Your Sales
- Defining Online Conversion: Combining Action and Exposure Elements
- Using RSS Radars in B2B CRM
- The 10-Step RSS Marketing Plan
- Defining Online Conversion: The Multi-Channel Component
- The Quiet Revolution in Teleshopping
Recent Posts
- Competition Analysis By Texas Web Designers
- Making Money With a Membership Site with the Right Web Host
- What Can Texas Web Designers Do For Me?
- What’s the Best Web Design That Will Get Results?
- SEO Content is important according to Texas Web Designers
- Paid Website Marketing Tools Compared To Free Tools
- Do You Know What Search Engine Optimization is? Guide for Newbies
- How to Keep Your Web Content Fresh
- Texas Web Designers Love Link Baiting
- Texas Web Designers Define SEO Article Writing