Hurray, You Have a Website. What’s Next, Count Your Money. True or No?
Filed Under internet marketing seo |
So, you finally have your website up and running eh? Great! Now all you have to do is to sit back and wait for the visitors to come right on. But wait a minute there With over a billion websites existing at present and hundreds of thousands being added each day, how are visitors ever going to find their way to your website?
Without the URL search engine, this would not be possible at all. The URL search engines have front-ends on them. When a specific keyword or keywords or questions are typed on them, the search engine searches the whole World Web to come up with hundreds of web pages that are related to our questions. So categorization of the web pages and the information displayed on them, becomes very easy. Thus, this simple program has made it all so easy for the online business owner.
Now, your URL has to stand out from the others and has to be submitted to the search engine for inclusion. How do you go about it? Some search engines have a very easy process. All you need to do is go to a certain website and paste your URL for inclusion along with the others. One such website is www.google.com, or what we commonly refer to as Google. This website takes care of more than 80 search engines, even AOL. So should you be allowed to put down your URL on their lists for free, you are making that sure that the 80 search engines listed with them all display your website in their results pages. Another such website that caters to over 125 search engines (including HotBot, Yahoo and MSN) is Inktomi. But unlike Google, Inktomi does not allow free listings. You have to pay for your URL to be displayed on its search engines.
But of course, you do not enhance the popularity of your website merely by putting it up on search engines. You do not even ensure top ranking for it! Your URL should get an index on the search engine. This process takes anywhere between a month and 8 weeks at times. Only if your website achieves some fame during this time, will it be indexed. So for quick results, opt for the pay-per-click option.
In pay per click search engines, users will type certain keywords in a URL search engine and will get a set of results. Whenever they click on these results, the owner of the URL will be charged a certain amount. This amount is determined by how common the keywords are or how high up in the search listings you want to be listed. But if volume of traffic rather than transaction is your game, then the pay per click route will prove to be very attractive indeed.
In other cases, it is not easy. Do you want to pay for the privilege of seeing your website displayed on the search engine results when certain keywords are typed in? The visitors may come, they may not. Then, is it worth paying for all this? Suppose there are not enough visitors, you have achieved nothing! All that you have done is pay for publicity of your website and marketing it. If you have opted to pay a certain amount and the number of visitors is not enough to substantiate the payment, then maybe you should think twice before going in for such options.
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Clearly article marketing is the best way to gain relevant back links. Additionally these back links are gained slowly, not explosively; a characteristic search engines look for. In a very short period of time, your site becomes an authority site, and organic listings develop. It is vital to include appropriate anchor text, and links in the author resource box.