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Image via Wikipediaby Terry Stanfield

In part one we discussed the need to have your site indexed by the major search engines and ordered to be found in the search results. In this article we’re going to discuss three ways to have your site indexed, get into the search engines database that are safe and will not get you banned by the search engines.

Have another website (that is already indexed) link to your site

Once a site is indexed or put into the search engines database, the search engine spiders go out to those pages anywhere for once a month to several times a day. You could get a one way link back to your website from a site that is already indexed the search engines will follow that link back to your site and index it. The challenge care is to put your link on the site that is related to what you do. Ideally, the link back to your site is on a site that is already considered an authority in your field. It is not a good idea for a plumber to swap links with a web designer. Speaking of swapping links, try and stay away from reciprocal linking and buying text link ads, more about that at a later date.

Publish an article or press release that has a link to your site

This practice has several great advantages. One is that a lot of those sites that allow you to publish your articles are free and are indexed constantly because the sites are constantly being updated with new content. Watch your article is submitted to one of the sites it may take up to two weeks to go through their editorial process and the review. When sure article is approved, your site can be indexed within a couple of days.

Sign up for paid search with each of the search engines

This is by far the fastest way to get your site indexed. When you signed up for an Adwords account in Google your website will be indexed immediately. It cost very little to set up an account. You can put in just a couple of keywords that you won a bid on and did very little so that your ad does not show up on the first few pages.

A great strategy for getting your website indexed and building links to your page

I would do a combination of first setting up a paid search account with at least the top three search engines Google, yahoo and MSN. Then I would start writing articles 500 to 600 words and start getting them published on as many publishing websites that you can.

Search engine submissions are very important but if done incorrectly can get you banned from the very search engines are trying to get into.

 

About the Author:

Before you start an SEO project, go to Terry Stanfield’s site for information on Search Engine Marketing and how toincrease web site traffic.

Image via Wikipediaby sehgal

In very simply words, link popularity refers to the number and quality of the links that are pointing to your site. In the engine’s view, your site is considered important as well. These other sites consider your site important enough to link to. What is meant by link popularity can get much more complex, which is discussed further in this article. Now that we’ve gotten the preliminaries out of the way, let’s get down to business: learning ways to increase the link popularity of our sites.

However, one of the most difficult areas of SEO services is building link popularity. Try those strategies now and you can easily find yourself booted out of an engine. Solid link popularity can literally make or break a site with the search engines. In SEO, factors have become more and more important as they relate to rankings. Why? Because the engines don’t want artificially created links, so there are no easy ways to build link popularity. The days of link farms and huge link building exchange programs are over.

Rather, the engines want links from authoritative sites, or links from sites that share the same focus as your site. After each strategy, we briefly attributed it to the SEO who sent it to us, and then we provided a list of all contributors along with their companies and URL’s at the end of the article. To write this article, we went to professional search engine optimizers for their ideas. But besides the link popularity you gain by getting an authoritative site to link to you, you also gain additional visibility for your Web site. So, if you work on building link popularity, don’t forget those two basic reasons and details for requesting links.

If you use them as recommended in this article, you will have no problems. Keep in mind that these strategies aren’t in any particular order. When looking through this links, you may find strategies that are subject to abuse. Also, keep in mind that though it isn’t always stated explicitly, we’re always referring to related and important or authoritative sites as our targets.

 

About the Author:

Sehgal is a professional seo guy for PR 5 Web Directory & Bid Web Directory

Image via WikipediaClearwater, Florida, 4/9/2008 — “People with the condition Allergic Fungal Sinusitis have GHI Medical, a national leader in preventative healthcare testing, standing up for them.” says Mr. Scott Gostyla. We have created an unparalleled, patient specific treatment & prevention program for people suffering from Allergic Fungal Sinusitis.

The process starts with a specialized fungal allergy test, and upon a positive result a patient specific treatment plan is created. Then our affiliated doctors and associated medical facilities can help successfully treat the issue with our new nasal product called Sinu-Zam™ (www.sinuzam.com). Sinu-Zam is a new product developed specifically for Chronic Sinusitis Prevention and Treatment and is created on a customized patient by patient basis so that it treats a patient’s specific cause and problem.

This test and treatment will be available through GHI Medical and our affiliated clinics, doctors, and partners.

GHI Medical is committed to developing and delivering state of the art preventative healthcare testing procedures. We continue to invest in research and development focused around providing more advanced and cost-effective preventative healthcare treatment plans.

For additional information contact Scott Gostyla at press@ghimedical.com or call 727-791-6855.

Image via WikipediaErnst & Young LLP named Scott Gostyla, CEO and co-founder of Hydrogen Media, the recipient for the Ernst & Young Entrepreneur of the Year Award for Florida 2000 .

This award recognizes which of the nation’s top business leaders, demonstrate an ability to innovate, grow, nurture and maintain highly successful and reputable corporations.

Ernst & Young has honored Scott Gostyla as one of Florida’s top e-services entrepreneur, after he guided Hydrogen Media through national and international expansion, and successfully moved his Florida-based corporation into a position of industry leadership in 2000.

The ‘Entrepreneur of the Year’ award follows a number of awards and national recognitions for Hydrogen Media. Earlier, Phillip’s PR News honored the company with the Platinum PR Award for Best Internal Communications worldwide. Also, the editors of Smart Reseller Magazine named Hydrogen Media as one of the world’s ‘Smart 100 companies’.

A company design for ArvidaRealty.com earned three top honors, including the 1999 World’s Best Web Site Gold Award at the World’s Best Developers competition in London. The company’s designs for Colliers Arnold and Colliers International Realty earned a ‘Silver Mouse’ award for Internet excellence–and the Advertising Federation honored Hydrogen Media with three prestigious 2000 Addy Awards.

“This is a tremendous personal honor, but this award ultimately belongs to all of the people who make up our company,” says Hydrogen Media CEO, Mr. Scott Gostyla. “Without the hard work and dedication of all of our skilled professionals, there would be nothing for me or our business to celebrate.”

Gostyla began his entrepreneurial career by developing and marketing inventions ranging from sunglass designs to a personal watercraft flotation device. He founded Hydrogen Media after selling a computer hardware company he had formed and governed from 1992-1996.

About Hydrogen Media

Hydrogen Media closed in 2002 for financial reasons. They had 170 employees during their peak and once had turned down a $60-million buyout offer, said Thomas Ferguson, a shareholder and former vice president. President Kevin Hourigan notified shareholders that the company had run out of cash. Clients include Holland & Knight Consulting, Arvida, Colliers Arnold and the Tampa Bay Lightning.

Hydrogen Media provided fully integrated e-business solutions that enabled companies to take advantage of the opportunities presented by the Internet. The company created and maintained strategic, creative and technology Web-based solutions that helped its clients to successfully develop and enhance long-term business relationships with customers, suppliers and employees. Hydrogen Media offered strategic consulting, Web site design, e-commerce solutions, and custom applications to divisions of Fortune 1000 corporations, middle market companies, and well-funded and managed Internet start-ups. Founded in 1996, Hydrogen Media operated from Tampa/St. Petersburg headquarters, with offices in Los Angeles, San Francisco, Chicago, Miami and San Juan, Puerto Rico. More than 300 clients benefited through the assistance of Scott Gostyla and Hydrogen Media for customized service, including Aon Corporation, Dreyfus Brokerage, AAA Auto Club South, Colliers International and duPont Registry.

Back in Time to Learn the History of SEO
As long as the Internet has been around, it has remained a
mystery to the mainstream public how Web sites are listed at
the top of search engine results. There are many theories of
how search engines and search engine optimization (SEO)
initially began.

The 1990s
Alan Emtage, a student at the University of McGill, created
the first “search” program in 1990 called Archie (still in
use today), to archive Web documents. The following year,
Gopher started at the University of Minnesota, and this is
when the concept of search engines began. In 1993, Matthew
Gray created the World Wide Web Wanderer, the earliest known
search engine robot that assists with ranking Web sites. But
search engines as we use them today were born in 1994. In
that same year, Galaxy, Lycos and Yahoo! were all started,
two of which are still widely popular search engines today.

Yahoo! was among the first to implement SEO techniques, even
though at the time they were unaware of the potential growth
the industry would soon have at the turn of the century.
Yahoo! Founders David Filo and Jerry Yang were trying to get
their site seen by others on the Internet by giving it more
exposure. Some excellent structure and tricky hand-coding,
their site became more available for new visitors. They were
not questioned about ethical business practices because
nobody was sure what was considered ethical or unethical –
there were simply no standards in place yet.

As the initial search engines were cataloging the early
Internet, many business owners soon learned to appreciate
the value of their Web site being listed in the search
engines, as they first saw increases in visitors to their
Web sites. They began submitting their URLs on a continuous
basis, and changed their sites to support the needs of
search engine robots. SEO companies started showing up, when
they began experimenting with the concept of search engine
optimization, with the emphasis initially on the submission
process alone. Soon afterwards, the first automatic
submission software was released, and it was then the notion
of Spam came into existence.

The 2000s
SEO professionals have been seen in a negative light over
the last five years, due in part because in early 2001,
enthusiastic webmasters quickly realized they could
overwhelm search engine result pages by over submitting Web
sites. Unfortunately, as the Internet industry developed,
search engines quickly became cautious of new SEO companies
attempting to generate visitors for their clients at any
cost, however unfair or unethical. Tactics such as keyword
spamming, doorway pages, cloaking, and hidden white text
placed on white backgrounds proved too much for the search
engines to tolerate. As a result, the search engines replied
with numerous countermeasures, created to filter out any
techniques considered spam. That is good news, although it
forced ethical SEO companies to start using more subtle
techniques to assist their clients Web sites with obtaining
rankings in the engines.

The “big 3” search engines, Google, MSN and Yahoo!, have
recently come to the realization that SEO as an industry is
here to stay, and to maintain effective results, they needed
to accept the industry, even embrace it, and engines
eventually partnered with successful, ethical SEO companies
to establish typical standards for fair and ethical
optimization. This is important to help keep information
relevant and beneficial to visitors while still being
unbiased to people who create the content on their Web sites.

The Current State of SEO
Today, there are major differences in how search engines
work and how to get ranked in them. With the assistance of
proper search engine optimization, Web sites can now have a
equal fighting chance of obtaining high rankings. Because
SEO is a highly specialized trade that requires both
technical skills and business marketing knowledge, it is
only through the combination of these two skills that one
can properly implement SEO techniques to obtain high search
engine rankings. Many SEO specialists have since now
realized it is “search engines or bust.”

About the Author:
Wendy Suto is president and CEO of Search Circus, a  Website
promotion  company, offering natural search engine
optimization, blog marketing, link building, Web site
copywriting and article marketing strategies. As a certified
search engine optimization consultant, she teaches SEO
seminars throughout Cleveland, Ohio.
wendy@searchcircus.com

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