• RSS Marketing
  • Unleash RSS Marketing in Japan
  • How Google's Acquisition of FeedBurner Will Change RSS Marketing
  • Amazon Soft-Launches RSS Feeds for Product Tags
  • The NewsGator Interview: RSS in the Enterprise - Manage Internal Information More Easily
  • The NewsGator Interview: RSS for Online Media and Branded RSS Readers
  • The NewsGator Interview: How are Vista and IE Changing the RSS Landscape?
  • Flying to Boston for the ACCM Conference
  • Bryan Eisenberg RSS Interview, part 2: RSS Marketing Best Practices
  • Amazon.com Discussions and Reviews via RSS
  • Bryan Eisenberg RSS Interview, part 1: Making RSS Radars Work to Increase Your Sales
  • Defining Online Conversion: Combining Action and Exposure Elements
  • Using RSS Radars in B2B CRM
  • The 10-Step RSS Marketing Plan
  • Defining Online Conversion: The Multi-Channel Component
  • The Quiet Revolution in Teleshopping

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by Jack J Giovanni

Whether you are starting to get into doing business online, or your business has been online for a while pay per click search marketing might be exactly what you are looking for to give it a boost. Although there are a variety of marketing methods that are successful on the internet, this one is still the most effective. The information presented here may be able to give a better idea of how pay per click advertising actually works and the benefits it can bring.

Essentially, when you decide that you want to try this kind of advertising, you will create a small ad referring to your site that will be put up on a larger site that many people frequently look at. Very simply, you will pay the site (that the traffic comes from) a small amount from your account but only providing the visitor stays more than 10 seconds. There are a couple of pints to remember about this: your advert will be related to the subject of the site it is being used on and these sites are generating huge amounts of traffic. However this is not the only advantage because you only pay for the advertising when it is used, which means if someone doesn’t visit your site through the link you do not pay.

Rather than paying for a month’s worth of ads that might bring you no clients, here, you will only pay when people notice the ad and then go on to your site. While you may be worried that your competitors might click your ads to drive up your revenues, this is simply not worth their time and does not happen very often. From a business viewpoint, pay per click marketing is extremely effective at targeting the exact market the business wants. Your ad will only show up on sites where people are already interested in something related to what you are offering.

By now most people have experienced the Google Adwords pay per click system which has grown dramatically in recent years. The process is easy to understand; all you need to do is provide Google with the phrase or word that you want people to use to see your advert. The searches that are then made on that term will bring up natural results and paid examples which may show at the side or at the top of the page.

It is this immediate effect that appeals to many advocates of pay per click marketing. Many companies use this technique to gauge how good their advertising copy will be before they use it in more expensive areas. For speed, efficiency and cost, pay per click search marketing is superior to just about every other method of advertising and that is why companies continue to use it.

PPC advertising is not only great for generating sales and qualified traffic, it’s also the one of the best possible keyword research tool available. Using PPC is really the only way to obtain guarantee #1 rankings for the most popular and “long-tail” search terms on most major search engines.

About the Author:

Many people believe that the most effective PPC advertising softwares on the market is Speed PPC, that optimizes keyword research and bids at super-fast speeds. You can read all the Speed PPC reviews to determine for yourself if it fits your marketing goals

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by Mark Robertson

People usually love video, millions of Americans consume videos online and same is the case world over. A consumer is most likely to keep in mind and refer to a video in comparison to a print advertisement. These days video making is very economical as compared to the cost of a traditional commercial. Broadband is getting enormous popularity worldwide. Now people can watch videos without long download times or quality issues. Present generation considers video to be a reliable source of news and information. Online video for them is second to nature. Here are a few tips/hints for optimizing your video:

1) It is recommended that you create and submit a transcript for users and the search engines, add a transcript to each video file you’ve uploaded via your Video Status page. Create a Keyword Rich Title for your Transcript; include a brief introductory paragraph/synopsis that describes the subject matter of your transcript (and video) and be sure to publish your transcript.

2) Keep in mind that when users search for videos on search engines, often time they use the word “video” in their search. For example, “car racing video.” Therefore, in addition to the keywords that you are targeting, also be sure to include the word “video” or “videos” in your description, text, title, meta data, etc…

3) Just as with normal techniques for SEO, it is just as important that you develop links to your video for off-page search engine optimization. Try to get as many quality links to your video as possible. Perhaps submit to social bookmarking sites and friend’s blogs.

4) Create a video sitemap exclusively for your online video content so that engines can find all of your videos and understand the structure of your site more easily. This helps the web crawlers to locate your video files speedily and effortlessly.

5) It is very difficult for the web crawlers of any search engine to crawl into the video contents inside flash players so they usually prefer to stay away from such files. It is therefore advisable not to use such kind of file formats which discourages the web crawlers.

6) Create search engine friendly keyword URLs for your video pages. To do this, you can use mod-rewrite function or htaccess file so that the URLs are freely assessable and readable by the search engines.

7) The first thing that users see when browsing for or searching for videos is the video thumbnail. Research shows that the thumbnail you choose for your video can really effect the number of viewers that watch the video itself. Try to experiment with the thumbnails that you choose to see which ones create more interest and get seen more often by viewers.

Try to keep one video per page and put all video pages into the same directory or folder.

Besides the tips mentioned above for Video SEO, there are a few other guidelines to keep in mind:

9) Always make sure viewers are searching for your targeted keywords regularly. If not, try to find the closest related keywords being searched.

10) Allow users to submit comments and feedback on your videos. Studies show that viewers who offer feedback are those most likely to convert and take the desired action that you are trying to solicit, whether it be an email, website visit, or purchase.

About the Author:

This post was written by Mark Robertson of ReelSEO. ReelSEO is focused on Video SEO and Video Marketing. For more tips on video SEO and video marketing visit us at ReelSEO.

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by Renier van Heerden

SEO,  which is short for Search Engine Optimization,  is the use of a key phrase in writing  in such a manner that that the search engine can easily distinguish it from a number writings with similar keywords. An Freelance SEO content writer writes the contents of the page in a web in such a manner that it will look very natural to the search engine. There should no unusually high usage of keywords and also low usage of key words.

A searcher will enter the search engines with keywords or a key phrase of the matter of information they want to know. Search engines usually will rank the links according the keywords in which they contain. So, in order to get top of the search engine results, the web pages need to have the most appropriate text and key words. This is the importance of the job of an SEO writer, which is to write the contents that it will appear top in the searches of search engines. The job of an SEO writer is to write the contents of the page in a manner that is very convincing and natural to the search engine spiders.

What an SEO writer should be:

Broadly speaking the Freelance SEO content writer not only has to satisfy the search engine by optimization of key words, but also have to make sense of the type of readers who read the contents. An SEO content writer should know how to write using the key word enough to keep the text on topic, but without unnecessary keyword stuffing.

Necessarily an SEO content writer needs to be a good writer. Not only that, he should have some technical knowledge of how the source of the web page appears to the search engines. It is not necessary that an SEO writer to be an expert in creating web page, but a fair knowledge of XHTML and knowledge about aspects like rudimentary tags are beneficial. . An SEO content writer should be able to write the contents to get to the point, not just to write for the spiders, but also in a clear literary form and in concise. The writer should not get overly rigid in style, but to be able to know the sense and style of the reader. The success of an SEO writer is bring in business results to the website, rather than only bringing in large volumes of traffic of untargeted traffic.

Freelance SEO writers:

A content writer is one who is general about the content and is not bothered about the optimal use of key words in their content, where as an SEO writer is one who specializes in writing contents in such a manner that it best suits to the popular search engines. An SEO writer understands the importance of key words that it plays a major role for higher rankings in search to enable increased website traffic. A professional SEO writer can help to select to write the contents highly competitive keywords that tend to catch the attention of search engines while indexing, that a content writer can’t able to provide.  An SEO writer can assure the required percentage of key word density to the contents of your website.

 

About the Author:

About the author: Mr. Renier van Heerden can help you with search engine optimizing. Click here to get a zero cost report on search engine optimizing.

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by Mark Robertson

If you perform a simple search on video search or video SEO, you will be bombarded with numerous articles that try to explain this technique. Video search optimization, or Video SEO (VSEO) is a new bug that has bitten the world recently. Though it’s a new technique, still many companies have started using it aggressively to earn high ranking and more business.

To ensure that your video gets seen and discovered on these search engines, it is important to first learn some of the technical aspects that are important to online video as well as search.

As with Search Engine Optimization for webpages and text content, keyword research is an important first step. Prior to optimizing your videos, you will want to obtain a keyword target list. There are however, some difference with regard to how users search for videos vs. website and webpages. Namely, most users include the word “video” when doing a search. Make sure that your keyword list contains several variations with the word video, Examples - car videos, car video, racing video, automotive videos, etc….

So, after you have completed your keyword research, I would also suggest that you take an inventory of the various video search websites. In other words, take note of which sites have the highest traffic, which channels and categories are the most popular, etc… You will likely want to submit your video to as many sites as you can but it will certainly be important to get your video on the more popular search engines as well.

As a side note, pay attention to the audience that is already searching for the terms that you identified in your keyword research. Are there closely related terms that you did not include? Take a look at videos that are similar in terms of the keywords that you are targeting and view the comments and feedback from users to find related terms.

You will want to encourage readers to submit feedback as studies show that users who provide feedback tend to be more active and easier to convert. In other words, those users that provide feedback, typically are more likely to call, email, visit your site, etc…

If you can do this, it is always better to pick a video theme that is not saturated in terms of competition out there. As an example, a video about Tom Cruise will likely be very hard to optimize for as there are thousands of results for that search.

Nobody is interested in watching long and boring videos. Shoot or create short clips from your longer version of the video. This will make your video more interesting and crispier. People usually like to watch short clips online ranging from 1-3 minutes, as they are short and takes less time to download.

With video SEO, it is also important to take advantage of the ability to brand your video using watermarks, logos, text, or any additional information that will get users back to your main destination. That is the beauty of video search engine optimization. It does and will drive traffic back to your website or business.

So if you wish to succeed in search engine optimization’s mad frenzy race, video search engine optimization is an incredible new way to get exposure, and you have the opportunity right now, to get in the ground floor.

About the Author:

This post was written by Mark Robertson - The Video SEO Resource. If you would like to learn more about SEO - SEO Videos

An SEO marketing company would like you to know that they
can DO IT ALL – Large And Small. I do not see that
happening. I think they try something and wait and see if
it works. About 3 months to a year later they find out they
did good and they work that magic on their clients. But
what if the knowledge is out there about how to build a good
ranking website, and they are busy with customers and miss
the boat?

I see that happening. I know one true SEO expert that skips
over the practical applications and just teaches Googles PhD
level insights. Lord knows there are enough PhDs there to
learn from. But what about “rubber meeting road?” If
something works, it should be followed. You dont see any
adsense on this site.

And it seems to be doing OK. Is there a connection between
ranking and having adsense on your website?

What should be the primary focus of SEO Marketing? Getting a site to show well in searches. “Short Tail” are the most common and popular searches and “Long Tail” are the less popular searches.

People seem to forget….they BOTH need to rank well in
order to be found. Ranking well for keywords is the main and
only thing. Conversion of traffic to customers is a whole
nother specialty. Seek out a “Conversion Expert” for that. There is a new breed of “Low Key” conversion experts out
there.

Your sick of “Hype” and so is every consumer out there.
Play it cool and see the benefits for yourself. But for
crying out loud, FIND somebody who knows how to build a good
ranking website for you. Thats a good starting place.

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