Apr
30
Search Engine Marketing: How Search Engines Work
Filed Under Marketing Strategies, internet marketing seo, seo internet marketing, seo search engine marketing | Leave a Comment
Image via Wikipediaby Terry Stanfield
Have you ever wondered how exactly search engine marketing works or how search engine optimization can help your business? Search engine marketing relies on the basic principles of search engine optimization. Search engine optimization makes it possible for a search engine’s spider to find your web page and add it to the search engine results page whenever someone does a search for a word or phrase that shows up on your website.
Search engine marketing uses search engine optimized content to make your website easier for the spiders to find and for people who are searching the web to find. A search engine uses thousands of little bots called spiders to index the millions of web pages that are on the Internet. These spiders start at the most well known websites and work backwards following links and searching for common words and phrases. Every page that the spiders come across with those particular words on them is indexed and saved. Those pages are the ones that show up in the search engine results page when someone uses Google or another search engine to look for websites on a particular topic. The place where each site shows up in the search engine results page ranking is based on the content of the site, how many times particular words and phrases appear on the site and the relevance of the site to those search times. That is why search engine marketing depends so heavily on search engine optimization.
If you want your website to show up higher on the search engine results page then you use to use search engine marketing and search engine optimization techniques in order to get the spiders to notice your site and put your site higher on the search engine results page. People who are using a search engine to look for websites will rarely click to the second search engine results page. It’s crucial that your site be on the first page of the search engine results page or people will probably not find your site. Using search engine marketing and search engine optimization is the best way to do that.
The number one rule to remember when you are planning out search engine marketing strategies or trying to figure out how use search engine optimization effectively on your website is that your website should have 100% original content. The spiders will place your site higher on the search engine results page if the content that is on your site is original. When websites duplicate copy the spiders pick up on the repeated phrases and language and will sometimes not index a site at all if the spider determines that the content is too similar to the content on another site.
Search engine optimization and search engine marketing is more than just taking one word or phrase and repeating it a certain number of times. The content on the site has to be fresh and engaging and also contain the keywords or key phrases that will bring traffic to the website.
About the Author:
Before you do anything go to Terry Stanfield’s site for information on Search Engine Marketing and related info on Search Engine Optimization.
Apr
2
Scott A. Gostyla
Filed Under Marketing Strategies | Leave a Comment
Image via WikipediaScott A. Gostyla
Scott Gostyla is a proven entrepreneur, accredited leader, and award-winning expert in the e-services space. In 1990 at age 23 he designed, developed, and patented and sold his first invention, an emergency flotation device for Jet Skis.
Mr. Gostyla’s first Internet Company was founded in 1996. Re-branded in 1999, the company quickly became the largest web services firm on the west coast of Florida. Prior to his departure in October 2000, he grew the company to over 14 million in total sales with 7 national offices and a staff that exceeded 200 professionals. They amassed hundreds of successful engagements with clients such as Motorola, PeopleSoft, and Time Warner.
Mr. Gostyla and the company won numerous awards such as 1st Place for the Platinum PR Award, the Smart 100 Company’s award, Florida Trends Silver Mouse, The World’s Best Web Site award, the Tampa Bay Business Journals 40 under 40 award, along with many others. Mr. Gostyla was also a founding member of the Tampa Bay Technology Form, an organization with over 900 members that is focused on helping the Tampa Bay community.
His largest and most recognized accomplishment was a nomination and finalist award for the Ernst & Young Entrepreneur of the year in 1999 and 2000, then going on to win the exclusive top honor of Ernst & Young Entrepreneur of Year 2000 for the E-Services category.
Since his departure from Hydrogen Media in October of 2000 he has invested in and consulted for several internet based companies while also co-authoring the eBusiness Success Kit. The eBusiness Success Kit is a powerful dynamic product that contains everything required to teach someone how to successfully define, develop, and deploy a successful Internet solution.
Mr. Scott Gostyla then went on to create Intelladon Corporation, a forward thinking eLearning company that overcame great odds by developing a world class authoring application and quickly acquiring many fortune 50 customers such as UPS, Simians Westinghouse, Frito Lay, GE Medical, just after the September 11th tragedy.
After selling Intelladon Mr. Gostyla’s suffered some serious personal issues that sent his professional career in a drastic downspin almost costing him everything.
As a child Mr. Gostyla was given up by his parents and placed in foster homes and had to overcome enormous odds to succeed, however when he was faced with a divorce and the thought of not being able to provide his son the family he never had, he was emotionally devastated. Companies that he invested in started failing, frivolous lawsuits spun out of control, and a divorce so nasty it could have been on Jerry Springer consumed his life. But his focus was not on his life, it was on the fact that he was going to fail as a parent, a horrible feeling that only a foster child could understand, and something that took an enormous physical and emotional toll driving him into seclusion and almost costing him his life.
But then again in a bad economy and against all odds with the help of a very committed group of supporters Mr. Gostyla reengaged his highly polished entrepreneurial skill set took control of his situation, self educated himself in the medical industry, and within a period of only 12 months turned a struggling debt laden medical company into a profitable multimillion dollar national leading preventative health care organization.
As CEO of GHI Medical Scott Gostyla continues to successfully grow the company by developing new testing processes focused around hair loss issues and constantly exceeding quarterly expectations.
Mar
19
5 Ways to Improve a Website or Blog
Filed Under Marketing Strategies, internet marketing seo | Leave a Comment
Image via Wikipedia (Great advice from Richard, a reader. - Edwin)
1. Change you login name to your name, don’t use the ‘admin’ name to post articles.
Seeing your name makes it more personal.
2. If you have uncategorized articles. This is bad SEO and anyone with basic knowledge on SEO will call this out.
3. Make a blogroll. People that come to your site will leave. No one gets to one site and remains there for the rest of their life. With a blogroll you can at least point your visitors to places that you like, those sites may point back to you.
4. Link to other sites. I found you through another site, cybercashology, but you should not just make comments on blogs, but write articles and reference them. Then go to the blog you reference and in your signature link back to your post and not back to your home page. A link on a blog should end with “.com/?page_id=2″ and not just a .com as most people do.
5. Write all your own articles - or most. Using other sources is fine when you have a blank and can’t write one post. Don’t use them for your core.
Another thing, when writing a post and you don’t have a topic in mind you can go to someone else and give pointers….that makes a 5 point how-to article.
Mar
14
Want to know the basic rule of marketing
and promoting your music?
Constantly ask, “What do they really want?”
(“they” being who you are trying to reach)
Think hard, and dont take this one lightly.
Thinking of everything from the other persons point of view
is one of the best things you can do in life. If done right,
it will elevate you into the clouds along with a few select
immortal beings.
Every time you lift up the phone. Every time you write an
email. Every time you send out a presskit.
Think why people in the music industry are REALLY working
this job. Try to imagine them as just a well-meaning human
being who is probably overworked, looking for a little
happiness in the world, and likes music (or the music world
itself) enough to do what they do, even though they could be
doing something else.
Think what their email “IN” box must look like, and how it
would be unwise for you to send them an email with the
subject of “hey” followed by a 7-page email detailing your
wishes for success.
Think what people are REALLY looking for when they go out to
a club to hear music. For some people, its just a way to be
seem to increase their popularity. For some, theyre
searching for some music that does something completely
original and mind-blowing. Some are looking for total visual
entertainment.
Nobody owes you their attention. Not your audience. Not a
person you happened to call or email. Not even the music
industry.
Let go of your ego entirely. Think of everything from their
point of view. Be their dream come true. Do what they really
want.
(This even goes down to the smallest levels: what kind of
phone message you leave, what kind of cover letter you write
in a package, what kind of subject header you put in your
email.)
And maybe, just maybe, theyll be or do exactly what you want.
Want to know the basic rule or marketing and promoting your
music?
Constantly ask, “What do they really want?” (with “they”
being anyone you are trying to reach)
Think hard, and dont take this one lightly.
Thinking of everything from the other persons point of view
is one of the best things you can do in life. If done right,
it will elevate you into the clouds along with a few select
immortal beings.
Every time you lift up the phone. Every time you write an
email. Every time you send out a presskit.
Think why people in the music industry are REALLY working
this job. Try to imagine them as just a well-meaning human
being who is probably overworked, looking for a little
happiness in the world, and likes music (or the music world
itself) enough to do what they do, even though they could be
doing something else.
Think what their email “IN” box must look like, and how it
would be unwise for you to send them an email with the
subject of “hey” followed by a 7-page email detailing your
wishes for success.
Think what people are REALLY looking for when they go out to
a club to hear music. For some people, its just a way to be
seem to increase their popularity. For some, theyre
searching for some music that does something completely
original and mind-blowing. Some are looking for total
visual entertainment.
Nobody owes you their attention. Not your audience. Not a
person you happened to call or email. Not even the music
industry.
Let go of your ego entirely. Think of everything from their
point of view. Be their dream come true. Do what they
really want.
(This even goes down to the smallest levels: what kind of
phone message you leave, what kind of cover letter you write
in a package, what kind of subject header you put in your
email.)
And maybe, just maybe, theyll be or do exactly what you want.
Mar
12
At least Do One SEO Marketing Thing Well.
Filed Under Marketing Strategies, SEO Marketing | Leave a Comment
An SEO marketing company would like you to know that they
can DO IT ALL – Large And Small. I do not see that
happening. I think they try something and wait and see if
it works. About 3 months to a year later they find out they
did good and they work that magic on their clients. But
what if the knowledge is out there about how to build a good
ranking website, and they are busy with customers and miss
the boat?
I see that happening. I know one true SEO expert that skips
over the practical applications and just teaches Googles PhD
level insights. Lord knows there are enough PhDs there to
learn from. But what about “rubber meeting road?” If
something works, it should be followed. You dont see any
adsense on this site.
And it seems to be doing OK. Is there a connection between
ranking and having adsense on your website?
What should be the primary focus of SEO Marketing? Getting a site to show well in searches. “Short Tail” are the most common and popular searches and “Long Tail” are the less popular searches.
People seem to forget….they BOTH need to rank well in
order to be found. Ranking well for keywords is the main and
only thing. Conversion of traffic to customers is a whole
nother specialty. Seek out a “Conversion Expert” for that. There is a new breed of “Low Key” conversion experts out
there.
Your sick of “Hype” and so is every consumer out there.
Play it cool and see the benefits for yourself. But for
crying out loud, FIND somebody who knows how to build a good
ranking website for you. Thats a good starting place.