Nov
8
Hello
I have been running an online canvas art retail business for a few months now – http://www.espiritoart.com
Visitors I do have have generally liked the design and functionality (although I do have some suggestions to work on), and given the low traffic, my conversion ratio is actually good. All of this suggests that I just need more people to know about it (not an uncommon problem I imagine!!).
On the internet side, I have submitted to about 200 directories, have a priority listing on a commonly used business search directory and have numerous successful art profiling sites which generate some traffic. Although an amateur I’ve also done things with stumbleupon, digg, delicious etc.
On the traditional side, I’ve had a free article in a local newspaper, and taken my work to various galleries, fairs etc.
I know there’s no one solution, but does anyone have any suggestions for low cost activities that have worked for them, perhaps if you have been in a similar situation?
Thanks a lot!
Comments
One Response to “Advice On Low Cost Web Or Traditional Marketing For Small Business!?”
First of all – you need to change your site slightly – both from a SEO and customer conversion perspective. Put what you do above the fold – ie on the first screen you see. Use key words. This will help get you better search rankings and let people who visit know what you do.
Secondly – start a linking campaign with other sites that may need graphics or your services. Write a nice email to each site saying that you have visited their site, mention something you have seen on the site so that they know you have and introduce your service. The whole email should be about 200 words long at the most and preferably about 150 words. This works is you target them correctly.
Thirdly – put your website link on everything – your emails, letters, car etc.
Lastly – offer talks on a subject to local clubs groups etc. If you convert well from the site this should work as well,