Dec
7
If you want to make good money on the internet you should study copywriting. Here’s why: Words are the number one commodity on the internet. Every website needs them. The right words can make a prince out of a pauper. Overnight — with the right words — you can go from broke to making $5,000 to $10,000 a month cash flow.
Which means your enthusiasm is muted twice. Once, in-between the time the thought crosses your mind and the time it hits the paper — simply because of the medium’s limitations, and second, when your prospect is trying to take it all in. That’s why, if you want to make a meaningful connection, you need to SCREAM to be heard even a little bit. If you want to make your prospect feel empathy in print, you have to create an emotional connection using the same lingering intensity the last goodbye between lovers might have. If you want to make someone smile, you have to darn-near curl their toes.
Or, “Now there’s a way you can eliminate pet odor for good, without using ANY chemicals at all.” And how about this old standby, which Halbert taught me when I was working with him: “If you are a cigar smoker, and you’d love to know how to save as much as 75% on all your new cigar purchases, then here’s something you MUST know:”
Would you like to make money without doing any customer service or product creation? Study copywriting. Then, like me, you too can send two emails and make over 100 sales in two days. If you promote a product with a $20.00 commission instead of $5.95… and if you make just 100 sales like I did… you could make $2,000.00 for sending just two emails. I have. And I’ll do it again soon.
Two, you want to say something that’s got energy and power. If you’re trying to get someone’s attention, nothing beats enthusiasm. And three, another trick you may want to try is to add what I call a “bonding factor” in your opening. So for example, “Today, I have some amazing news to share with you about lowering your blood pressure,” can often be enhanced by saying something like, “If you are a woman over age 65, I have some amazing news to share with you about lowering your blood pressure.”
When it comes to copywriting, speak to your prospect’s emotions, not to their wallets. Because whether you know it or not, speaking to their heart… really is… the fastest route… to making a sale, anyway.
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