Jul
31
When I joined as a business partner with LifePath Unlimited I was shocked to learn that about 95% of people who start a home based business fail to make serious money. Of course there are a list of reasons one could put forward to explain this damning statistic. However one cannot overlook how one goes about marketing since it directly impacts the bottom line. I notice that among the various business partners of LifePath Unlimited there is a range of marketing strategies that are pursued.
Old school marketing strategies have been around for a long time. It includes such things as placing ads in the newsprint and electronic media, passing out brochures and business cards, buying leads, cold calling, attending meetings and recruiting family and friends. Within LifePath Unlimited there are many who continue to use such approaches.
New school marketing strategies take advantage of the Internet as a powerful medium to reach the masses. These strategies include advertising through social network sites, websites, pay per click advertising, article writing, using videos. Did you know that web sites that include a video have the highest lead conversion rates? LifePath Unlimited members are using all these strategies.
As I look around at my colleagues of LifePath Unlimited, I notice that the highest performers tend to favour the new school marketing strategies.
The big advantage of new school marketing strategies is that you are using technology to leverage your efforts. My LifePath Unlimited mentor tells me that its better to work smart than just hard to get the results that you want.
Within the new school marketing strategies genre is a thing called attraction marketing. Rather than simply promote one’s products and company name, the approach is to provide valuable information to the prospective customer that helps them make their own decisions as to what to buy. The key is to provide quality, accurate, unbiased information. Your products that you want to sell are offered at the ‘back end’ meaning after you have provided your information service. The highest achievers in LifePath Unlimited create numerous landing pages stacked with free reports.
So really, attraction marketing is the way to go to seriously make it in today’s business world. It’s where you, the business owner, becomes to be seen as a trusted expert in your particular field. It’s amazing what trust does to any relationship, including those in the market place. The end result is more money into your pocket and more happy customers.
Any body who is anybody in LifePath Unlimited uses attraction marketing. By doing so, it sets you up to be seen as a leader in your specific field. People come running to you rather than you going to them. How good is that for the future of your business? This is the path I am definitely heading as I work my LifePath Unlimited business.
