May
31
I Have Heard That The Marketing Industry Is Very Hard To Get Into, Particularly Executive Roles. Am I Right?
Filed Under Marketing Strategies
I live in WA (not saying that I will remain there for the rest of my life), and my Aunty who is a Consumer (something) Executive with Nestle. She says that marketing graduates are a dime a dozen, yet I’ve seen answers on here that contradict that. I just want to know what chance I have of ever securing a (good) marketing position once I leave university (assuming I get in).
Thanks
Comments
3 Responses to “I Have Heard That The Marketing Industry Is Very Hard To Get Into, Particularly Executive Roles. Am I Right?”
There are a lot of people that have a marketing degree, but it doesn’t mean that they are looking to actually be in marketing once they graduate. I wouldn’t worry too much about it. Marketing is a GREAT degree to have. You can do so much with it.
But a lot of companies want their marketing people to also have experience in their industry as well. For example, Wachovia wants a marketing person with banking experience as well. Or a hospital would want someone with experience marketing medical facilities. So I would highly recommend getting an internship while in college with an industry that you are interested in as well.
I just love kids who want to start at the top. Get a job, work your way up, and if you’re good, you’ll make it. Check back in 25 years – you’re gonna hate it. I’d definitely go someplace besides Washington state, though.
Yes it is, most likely because you need some sort on technical expertise in a give industry, for example sell farm equipment you need to know about farm equipment.