http://www.marketing109.com/33/internet-marketing-articles/people-who-work-in-marketingadvertising-please-fill-out-a-short-survey-for-my-college-class/ - Internet Marketing Articles Wed, 25 Aug 2010 09:48:57 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.marketing109.com/33/internet-marketing-articles/people-who-work-in-marketingadvertising-please-fill-out-a-short-survey-for-my-college-class/comment-page-1/#comment-7724 kam6414 Tue, 29 Sep 2009 16:17:52 +0000 http://www.marketing109.com/people-who-work-in-marketingadvertising-please-fill-out-a-short-survey-for-my-college-class/#comment-7724 Send me your email address and I can send you back your survey. Send me your email address and I can send you back your survey.

]]> http://www.marketing109.com/33/internet-marketing-articles/people-who-work-in-marketingadvertising-please-fill-out-a-short-survey-for-my-college-class/comment-page-1/#comment-7723 Social Media Expert Tue, 29 Sep 2009 15:26:31 +0000 http://www.marketing109.com/people-who-work-in-marketingadvertising-please-fill-out-a-short-survey-for-my-college-class/#comment-7723 you can post your survey in social media sites for better response. you can post your survey in social media sites for better response.

]]> http://www.marketing109.com/33/internet-marketing-articles/people-who-work-in-marketingadvertising-please-fill-out-a-short-survey-for-my-college-class/comment-page-1/#comment-7722 wineboy Tue, 29 Sep 2009 14:51:06 +0000 http://www.marketing109.com/people-who-work-in-marketingadvertising-please-fill-out-a-short-survey-for-my-college-class/#comment-7722 (X) Male ( ) Female Age 41__ 1. College major? Psychology___________ 2. Current job title? Creative Director______ 3. Highest Level of Education? ( ) High School ( ) 2-year college (X) 4-year college ( ) Masters ( ) Ph. D ( ) other ________________ 4. Which college(s)/university(s) did you attend? a. Fordham University b. c. 5. In your opinion, do you think education or experience is valued more in this career field? ( ) Education (higher degree) (X) Experience (longer resume) Why? Two years out of school, your education doesn't matter at all. It might get you in the door, but restaurants are full of PhDs working as waiters, so what matters in advertising - especially creative - is the work you do every single day. 6. Has the internet had an impact on the way your company sells and promotes its clients? (X) yes ( ) no ( ) does not apply If yes, how? Face it. The internet has changed how people travel, communicate, interact with the world, learn, explore, even find partners for love or just sex. How could it not change advertising? Time was an advertiser had a couple of choices - build or burnish their brand through television, print, outdoor (OOH) or radio advertising. If they wanted to actually put something in consumers hands, they would use direct mail to send out coupons, samples, etc. Consumers were always being marketed TO and had no relationship with the companies that were sending them crap. Now marketers as well as consumers have choices. They can interact with a company or brand. They can comment on it online. They can link to products and services they like. They can react and actually affect what a marketer is doing - as in the recent cases with Tropicana's redesigned package or the Twitter where a group of mothers squashed a Motrin ad campaign. So knowing that, advertisers not only have a new avenue to bring consumers into their brand, but a new responsibility to make sure it doesn't blow up in their faces. Smart marketers now seek out and employ opinion makers online to make them evangelists for their product or service, and influence others online into making real-world brand decisions. This is only scratching the surface and I could write ten thousand words on it, but this works for a start. 7. More and more people are turning to the internet for news and TV shows, paying less attention to actual TV commercials. In your opinion, about how long will it take for the majority of advertisements to be shown online? ( ) 1 year ( ) 5 years ( ) 10 years ( ) 15 years ( ) 20 years ( ) 50+ years Can't answer this question because of the construction. When you say "the majority" of ads online do you mean video ads like television commercials on sites like hulu.com, or are you including flash banners running adjacent to tv programs running online or do you mean dollar amount of advertising online versus television. I think when you consider that NBC anf Fox created hulu and more and more programming is available online, it becomes clear to see the networks are conceding they've lost the battle to keep viewers in front of their TVs. Instead of giving up the ad revenue they cannot justify if people Tivo a show then skim past the ads, they're instead creating an alternate revenue stream for the same content - and the upside is, even if the same viewer goes back a hundred times and watches his or her favorite episode of "The Office," the advertiser still pays. Not so with Tivo or DVDs. 8. Which online sites are most effective for advertising? ( ) social networking sites (facebook, myspace) ( ) google ads ( ) blogs ( ) online tv program commercials (hulu.com, mtv.com etc.) ( ) banner ads ( ) pop-up advertisements ( ) other ______________ I don't think anyone can honestly answer this question in part because of how it's constructed. What do you mean by "most effective"? Do you mean banners that get the highest interaction rate? The highest click through rate? The best conversion rate? Or simply the most cost-effective? The answer to this question is, it depends entirely on what the advertiser was trying to achieve. 9. What is the best part about your job? Why? Writing a great line that nobody expects. 10. What is one piece of advice you would give to someone looking to break into this career? Do something else. It's no fun anymore. Advertisers don't want great, fun memorable ads or campaigns any more. They walk in the door saying they have no money, cut the budget before you even do any work, rewrite copy, and generally set out to screw up a good idea. If I had it to do over, I'd run far far away in the opposite direction. (X) Male ( ) Female
Age 41__
1. College major? Psychology___________
2. Current job title? Creative Director______
3. Highest Level of Education?
( ) High School
( ) 2-year college
(X) 4-year college
( ) Masters
( ) Ph. D
( ) other ________________
4. Which college(s)/university(s) did you attend?
a. Fordham University
b.
c.
5. In your opinion, do you think education or experience is valued more in this career field?
( ) Education (higher degree)
(X) Experience (longer resume)
Why? Two years out of school, your education doesn’t matter at all. It might get you in the door, but restaurants are full of PhDs working as waiters, so what matters in advertising – especially creative – is the work you do every single day.
6. Has the internet had an impact on the way your company sells and promotes its clients?
(X) yes
( ) no
( ) does not apply
If yes, how? Face it. The internet has changed how people travel, communicate, interact with the world, learn, explore, even find partners for love or just sex. How could it not change advertising?
Time was an advertiser had a couple of choices – build or burnish their brand through television, print, outdoor (OOH) or radio advertising. If they wanted to actually put something in consumers hands, they would use direct mail to send out coupons, samples, etc. Consumers were always being marketed TO and had no relationship with the companies that were sending them crap.
Now marketers as well as consumers have choices. They can interact with a company or brand. They can comment on it online. They can link to products and services they like. They can react and actually affect what a marketer is doing – as in the recent cases with Tropicana’s redesigned package or the Twitter where a group of mothers squashed a Motrin ad campaign. So knowing that, advertisers not only have a new avenue to bring consumers into their brand, but a new responsibility to make sure it doesn’t blow up in their faces. Smart marketers now seek out and employ opinion makers online to make them evangelists for their product or service, and influence others online into making real-world brand decisions. This is only scratching the surface and I could write ten thousand words on it, but this works for a start.
7. More and more people are turning to the internet for news and TV shows, paying less attention to actual TV commercials. In your opinion, about how long will it take for the majority of advertisements to be shown online?
( ) 1 year
( ) 5 years
( ) 10 years
( ) 15 years
( ) 20 years
( ) 50+ years
Can’t answer this question because of the construction. When you say “the majority” of ads online do you mean video ads like television commercials on sites like hulu.com, or are you including flash banners running adjacent to tv programs running online or do you mean dollar amount of advertising online versus television. I think when you consider that NBC anf Fox created hulu and more and more programming is available online, it becomes clear to see the networks are conceding they’ve lost the battle to keep viewers in front of their TVs. Instead of giving up the ad revenue they cannot justify if people Tivo a show then skim past the ads, they’re instead creating an alternate revenue stream for the same content – and the upside is, even if the same viewer goes back a hundred times and watches his or her favorite episode of “The Office,” the advertiser still pays. Not so with Tivo or DVDs.
8. Which online sites are most effective for advertising?
( ) social networking sites (facebook, myspace)
( ) google ads
( ) blogs
( ) online tv program commercials (hulu.com, mtv.com etc.)
( ) banner ads
( ) pop-up advertisements
( ) other ______________
I don’t think anyone can honestly answer this question in part because of how it’s constructed. What do you mean by “most effective”? Do you mean banners that get the highest interaction rate? The highest click through rate? The best conversion rate? Or simply the most cost-effective? The answer to this question is, it depends entirely on what the advertiser was trying to achieve.
9. What is the best part about your job? Why?
Writing a great line that nobody expects.
10. What is one piece of advice you would give to someone looking to break into this career?
Do something else. It’s no fun anymore. Advertisers don’t want great, fun memorable ads or campaigns any more. They walk in the door saying they have no money, cut the budget before you even do any work, rewrite copy, and generally set out to screw up a good idea. If I had it to do over, I’d run far far away in the opposite direction.

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