“The ROI is very clear, and consumers understand it,” said the CEO of the Internet Advertising Bureau, “It’s kinda turning marketing on its head. It turns it into a profit center rather than a cost.

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One Response to “What Does “turning Marketing On Its Head” As In?”

  1. Book of Changes on May 31st, 2009 4:48 am

    making the appeal of the company and it’s products more desirable to potential and real customer as in the boat is not just floating we are actually getting to where we want go and/or now we can buy the good toilet paper

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