Dec
21
My belief is that promotion is more broad than a marketing campaign (think the four p’s). A marketing campaign is found within promotion. I was also assuming a campaign is a strategy of speaking to a particular segment within your target. Is this the case? What if, for example, you have marketing activities you are doing specifically for Christmas. Could this be the Christmas promotion within a wider campaign?
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4 Responses to “What Is The Difference Between A Marketing Campaign And A Promotion?”
Marketing campaign involves advertising, hiring a staff of salesmen and women to go out and solicit business, and finding retailers who will carry your product on their shelves. Promotion is temporarily reducing the cost of your retail product (discount sale) to steal your competitors’ customers, by trying to convince consumers to switch services or name brands. People are creatures of habit; they’ll routinely buy the same brand of products or services, until a better value comes along to entice them to switch.
Based on my understanding, Marketing campaign is more general. It involves all kinds of marketing approaches, which include promotion.
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I think a promotion is an activity within a marketing campaign. For example you have a campaign targeting a certain demographic or geographic location…Within that campaign you create specific promotions for each different region or demographic. I hope that helps to clarify things.
- Jacob, marketing director Snappy Tomato Pizza