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Image via Wikipediaby Terry Stanfield

In part one we discussed the need to have your site indexed by the major search engines and ordered to be found in the search results. In this article we’re going to discuss three ways to have your site indexed, get into the search engines database that are safe and will not get you banned by the search engines.

Have another website (that is already indexed) link to your site

Once a site is indexed or put into the search engines database, the search engine spiders go out to those pages anywhere for once a month to several times a day. You could get a one way link back to your website from a site that is already indexed the search engines will follow that link back to your site and index it. The challenge care is to put your link on the site that is related to what you do. Ideally, the link back to your site is on a site that is already considered an authority in your field. It is not a good idea for a plumber to swap links with a web designer. Speaking of swapping links, try and stay away from reciprocal linking and buying text link ads, more about that at a later date.

Publish an article or press release that has a link to your site

This practice has several great advantages. One is that a lot of those sites that allow you to publish your articles are free and are indexed constantly because the sites are constantly being updated with new content. Watch your article is submitted to one of the sites it may take up to two weeks to go through their editorial process and the review. When sure article is approved, your site can be indexed within a couple of days.

Sign up for paid search with each of the search engines

This is by far the fastest way to get your site indexed. When you signed up for an Adwords account in Google your website will be indexed immediately. It cost very little to set up an account. You can put in just a couple of keywords that you won a bid on and did very little so that your ad does not show up on the first few pages.

A great strategy for getting your website indexed and building links to your page

I would do a combination of first setting up a paid search account with at least the top three search engines Google, yahoo and MSN. Then I would start writing articles 500 to 600 words and start getting them published on as many publishing websites that you can.

Search engine submissions are very important but if done incorrectly can get you banned from the very search engines are trying to get into.

 

About the Author:

Before you start an SEO project, go to Terry Stanfield’s site for information on Search Engine Marketing and how toincrease web site traffic.

Image via Wikipediaby Terry Stanfield

Have you ever wondered how exactly search engine marketing works or how search engine optimization can help your business? Search engine marketing relies on the basic principles of search engine optimization. Search engine optimization makes it possible for a search engine’s spider to find your web page and add it to the search engine results page whenever someone does a search for a word or phrase that shows up on your website.

Search engine marketing uses search engine optimized content to make your website easier for the spiders to find and for people who are searching the web to find. A search engine uses thousands of little bots called spiders to index the millions of web pages that are on the Internet. These spiders start at the most well known websites and work backwards following links and searching for common words and phrases. Every page that the spiders come across with those particular words on them is indexed and saved. Those pages are the ones that show up in the search engine results page when someone uses Google or another search engine to look for websites on a particular topic. The place where each site shows up in the search engine results page ranking is based on the content of the site, how many times particular words and phrases appear on the site and the relevance of the site to those search times. That is why search engine marketing depends so heavily on search engine optimization.

If you want your website to show up higher on the search engine results page then you use to use search engine marketing and search engine optimization techniques in order to get the spiders to notice your site and put your site higher on the search engine results page. People who are using a search engine to look for websites will rarely click to the second search engine results page. It’s crucial that your site be on the first page of the search engine results page or people will probably not find your site. Using search engine marketing and search engine optimization is the best way to do that.

The number one rule to remember when you are planning out search engine marketing strategies or trying to figure out how use search engine optimization effectively on your website is that your website should have 100% original content. The spiders will place your site higher on the search engine results page if the content that is on your site is original. When websites duplicate copy the spiders pick up on the repeated phrases and language and will sometimes not index a site at all if the spider determines that the content is too similar to the content on another site.

Search engine optimization and search engine marketing is more than just taking one word or phrase and repeating it a certain number of times. The content on the site has to be fresh and engaging and also contain the keywords or key phrases that will bring traffic to the website.

 

About the Author:

Before you do anything go to Terry Stanfield’s site for information on Search Engine Marketing and related info on Search Engine Optimization.

Image via Wikipediaby Terry Stanfield

If you’re just starting to build your website now is the best time to start planning your search engine optimization and search engine marketing strategy. The best time to introduce the SEO planning of a website is when the site design is ready and the site is ready to be launched but there is no content yet for the site. Just before the site launches is the time to bring in an SEO consultant to provide some SEO services. After the design of the website is done an SEO consultant can give you suggestions about what keywords and key phrases you need to add into the site HTML as Meta tags and where those tags should go. Once the site is tagged and the design and navigation has been tested it’s time to add in content. Having SEO content on your site from the start will give your web site a big advantage over older websites that might already have a bit of a following but haven’t had any SEO services by a professional SEO consultant.

For a new site where that site ends up on the search engine results pages can be critical to its success. In order for the site to get a high ranking on the search engine results pages it’s imperative that a professional and experienced SEO consultant creates search engine optimized content that is ready to be part of a broad search engine marketing campaign. It just makes more sense to get all your ducks in a row before you launch the site doesn’t it? Bring in an SEO consultant when you’re ready to start putting content on the site so that when the site launches your site will be instantly indexed by the search engine spiders and can start drawing traffic from search engines immediately.

If you have an existing site that is due for an overhaul or a design revamping then you should also consult a professional SEO consultant before the site is redone so that you will have a good idea of what SEO services that you need. Cosmetic work on the site is important so that your site doesn’t look outdated but changing up the content on the site will be very important. Most of the traffic that websites get comes from searches done by people who use Google or another search engine to look for website dealing with a particular topic.

You want your site to be at the top of or at least near the top every search that is done by a search engine for the topic that your site is about. In order to achieve that you need an SEO professional to write great search engine optimized content before the site launches. If your existing site has had the same content on it for more than six months you should get an SEO professional to write new content. Changing the content is a great search engine marketing strategy to draw new web site traffic and improve your search engine ranking.

 

 

About the Author:

Before you do anything go to Terry Stanfield’s site for information on Search Engine Marketing and related info on Search Engine Optimization.

Image via Wikipediaby sehgal

In very simply words, link popularity refers to the number and quality of the links that are pointing to your site. In the engine’s view, your site is considered important as well. These other sites consider your site important enough to link to. What is meant by link popularity can get much more complex, which is discussed further in this article. Now that we’ve gotten the preliminaries out of the way, let’s get down to business: learning ways to increase the link popularity of our sites.

However, one of the most difficult areas of SEO services is building link popularity. Try those strategies now and you can easily find yourself booted out of an engine. Solid link popularity can literally make or break a site with the search engines. In SEO, factors have become more and more important as they relate to rankings. Why? Because the engines don’t want artificially created links, so there are no easy ways to build link popularity. The days of link farms and huge link building exchange programs are over.

Rather, the engines want links from authoritative sites, or links from sites that share the same focus as your site. After each strategy, we briefly attributed it to the SEO who sent it to us, and then we provided a list of all contributors along with their companies and URL’s at the end of the article. To write this article, we went to professional search engine optimizers for their ideas. But besides the link popularity you gain by getting an authoritative site to link to you, you also gain additional visibility for your Web site. So, if you work on building link popularity, don’t forget those two basic reasons and details for requesting links.

If you use them as recommended in this article, you will have no problems. Keep in mind that these strategies aren’t in any particular order. When looking through this links, you may find strategies that are subject to abuse. Also, keep in mind that though it isn’t always stated explicitly, we’re always referring to related and important or authoritative sites as our targets.

 

About the Author:

Sehgal is a professional seo guy for PR 5 Web Directory & Bid Web Directory

Image via WikipediaClearwater, Florida, 4/9/2008 — “People with the condition Allergic Fungal Sinusitis have GHI Medical, a national leader in preventative healthcare testing, standing up for them.” says Mr. Scott Gostyla. We have created an unparalleled, patient specific treatment & prevention program for people suffering from Allergic Fungal Sinusitis.

The process starts with a specialized fungal allergy test, and upon a positive result a patient specific treatment plan is created. Then our affiliated doctors and associated medical facilities can help successfully treat the issue with our new nasal product called Sinu-Zam™ (www.sinuzam.com). Sinu-Zam is a new product developed specifically for Chronic Sinusitis Prevention and Treatment and is created on a customized patient by patient basis so that it treats a patient’s specific cause and problem.

This test and treatment will be available through GHI Medical and our affiliated clinics, doctors, and partners.

GHI Medical is committed to developing and delivering state of the art preventative healthcare testing procedures. We continue to invest in research and development focused around providing more advanced and cost-effective preventative healthcare treatment plans.

For additional information contact Scott Gostyla at press@ghimedical.com or call 727-791-6855.

Image via WikipediaErnst & Young LLP named Scott Gostyla, CEO and co-founder of Hydrogen Media, the recipient for the Ernst & Young Entrepreneur of the Year Award for Florida 2000 .

This award recognizes which of the nation’s top business leaders, demonstrate an ability to innovate, grow, nurture and maintain highly successful and reputable corporations.

Ernst & Young has honored Scott Gostyla as one of Florida’s top e-services entrepreneur, after he guided Hydrogen Media through national and international expansion, and successfully moved his Florida-based corporation into a position of industry leadership in 2000.

The ‘Entrepreneur of the Year’ award follows a number of awards and national recognitions for Hydrogen Media. Earlier, Phillip’s PR News honored the company with the Platinum PR Award for Best Internal Communications worldwide. Also, the editors of Smart Reseller Magazine named Hydrogen Media as one of the world’s ‘Smart 100 companies’.

A company design for ArvidaRealty.com earned three top honors, including the 1999 World’s Best Web Site Gold Award at the World’s Best Developers competition in London. The company’s designs for Colliers Arnold and Colliers International Realty earned a ‘Silver Mouse’ award for Internet excellence–and the Advertising Federation honored Hydrogen Media with three prestigious 2000 Addy Awards.

“This is a tremendous personal honor, but this award ultimately belongs to all of the people who make up our company,” says Hydrogen Media CEO, Mr. Scott Gostyla. “Without the hard work and dedication of all of our skilled professionals, there would be nothing for me or our business to celebrate.”

Gostyla began his entrepreneurial career by developing and marketing inventions ranging from sunglass designs to a personal watercraft flotation device. He founded Hydrogen Media after selling a computer hardware company he had formed and governed from 1992-1996.

About Hydrogen Media

Hydrogen Media closed in 2002 for financial reasons. They had 170 employees during their peak and once had turned down a $60-million buyout offer, said Thomas Ferguson, a shareholder and former vice president. President Kevin Hourigan notified shareholders that the company had run out of cash. Clients include Holland & Knight Consulting, Arvida, Colliers Arnold and the Tampa Bay Lightning.

Hydrogen Media provided fully integrated e-business solutions that enabled companies to take advantage of the opportunities presented by the Internet. The company created and maintained strategic, creative and technology Web-based solutions that helped its clients to successfully develop and enhance long-term business relationships with customers, suppliers and employees. Hydrogen Media offered strategic consulting, Web site design, e-commerce solutions, and custom applications to divisions of Fortune 1000 corporations, middle market companies, and well-funded and managed Internet start-ups. Founded in 1996, Hydrogen Media operated from Tampa/St. Petersburg headquarters, with offices in Los Angeles, San Francisco, Chicago, Miami and San Juan, Puerto Rico. More than 300 clients benefited through the assistance of Scott Gostyla and Hydrogen Media for customized service, including Aon Corporation, Dreyfus Brokerage, AAA Auto Club South, Colliers International and duPont Registry.

Scott A. Gostyla

Scott Gostyla is a proven entrepreneur, accredited leader, and award-winning expert in the e-services space. In 1990 at age 23 he designed, developed, and patented and sold his first invention, an emergency flotation device for Jet Skis.

Mr. Gostyla’s first Internet Company was founded in 1996. Re-branded in 1999, the company quickly became the largest web services firm on the west coast of Florida. Prior to his departure in October 2000, he grew the company to over 14 million in total sales with 7 national offices and a staff that exceeded 200 professionals. They amassed hundreds of successful engagements with clients such as Motorola, PeopleSoft, and Time Warner.

Mr. Gostyla and the company won numerous awards such as 1st Place for the Platinum PR Award, the Smart 100 Company’s award, Florida Trends Silver Mouse, The World’s Best Web Site award, the Tampa Bay Business Journals 40 under 40 award, along with many others. Mr. Gostyla was also a founding member of the Tampa Bay Technology Form, an organization with over 900 members that is focused on helping the Tampa Bay community.

His largest and most recognized accomplishment was a nomination and finalist award for the Ernst & Young Entrepreneur of the year in 1999 and 2000, then going on to win the exclusive top honor of Ernst & Young Entrepreneur of Year 2000 for the E-Services category.

Since his departure from Hydrogen Media in October of 2000 he has invested in and consulted for several internet based companies while also co-authoring the eBusiness Success Kit. The eBusiness Success Kit is a powerful dynamic product that contains everything required to teach someone how to successfully define, develop, and deploy a successful Internet solution.
Mr. Scott Gostyla then went on to create Intelladon Corporation, a forward thinking eLearning company that overcame great odds by developing a world class authoring application and quickly acquiring many fortune 50 customers such as UPS, Simians Westinghouse, Frito Lay, GE Medical, just after the September 11th tragedy.
After selling Intelladon Mr. Gostyla’s suffered some serious personal issues that sent his professional career in a drastic downspin almost costing him everything.
As a child Mr. Gostyla was given up by his parents and placed in foster homes and had to overcome enormous odds to succeed, however when he was faced with a divorce and the thought of not being able to provide his son the family he never had, he was emotionally devastated. Companies that he invested in started failing, frivolous lawsuits spun out of control, and a divorce so nasty it could have been on Jerry Springer consumed his life. But his focus was not on his life, it was on the fact that he was going to fail as a parent, a horrible feeling that only a foster child could understand, and something that took an enormous physical and emotional toll driving him into seclusion and almost costing him his life.
But then again in a bad economy and against all odds with the help of a very committed group of supporters Mr. Gostyla reengaged his highly polished entrepreneurial skill set took control of his situation, self educated himself in the medical industry, and within a period of only 12 months turned a struggling debt laden medical company into a profitable multimillion dollar national leading preventative health care organization.
As CEO of GHI Medical Scott Gostyla continues to successfully grow the company by developing new testing processes focused around hair loss issues and constantly exceeding quarterly expectations.

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