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WordPress is one of the leading SEO enhanced blogs that you can choose to use. It is a world leader. It is simple and easy to use, looks great and above all is 90% Search Engine Optimisation ready out of the package.
This is part of a series of tip articles just about using WordPress for leveraging on Search Engine Optimization.
Tip: Make sure the blog is on YOUR site
We are often asked
If you are doing blogging for SEO reasons compared to obtaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!
Do not even think about using a sub-web such as http://www.blog.myhappysite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.
Sub webs are part of your web site but they are unclear from an SEO perspective. If you want to have the blog content 100% linked with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.
Sub webs will not gain you the same SEO SEO ranking benefits across all search engines because many search engines treat sub webs as a separate website.
If your blog is currently hosted on blogger.com or wordpress.com then you should think about to move it as soon as possible if you want to enhance your SEO position.
One fundamental matter to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be gravely affected after you have added your blog content.
We have had clients who had good ranking have their ranking drop through the floor when we added a large blog. Adding a blast of new content ‘dilutes’ your current site content if the new content is NOT SEO optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.
Learn more about the available SEO Singapore and SEO Trainings. Don’t reprint this exact article. Instead, reprint a free unique content version of this same article.