Jun
27
It is not what you say in your website that is important when it comes to search engine rankings. Other websites link to your site by using a piece of text as a link. Such connecting text is called as anchor text because this is what people searching the internet click on when they want to locate some information. As far as the search engines are concerned the anchor texts are what directs a visitor to a website, and it takes it as a vote for the website. When such anchor texts successfully link a visitor to your website you get a vote in your favor. Naturally, you go higher in search engine ranking when you get a lot of votes.
Over the years, people who create websites have accumulated links by organizing link exchange directories. It is now possible to make such exchanges in bulk when websites mutually link with each other. This may sound good, but the fact is that the content of your website must retain its quality and speak for itself. Search engines spot such large directories easily, and if most of the links have no page ranking, the links will not bring you votes.
It is therefore necessary to build links from websites that are relevant to your own. Article writing is an excellent way to achieve this. With the online markets becoming universally popular these days, websites will have visitors from all over the world. Most of these customers would have used the article directories to get information about websites that would be of interest to them. Online shopping for products and services is also common and people may come across article directories and learn about your website.
Whether a serious customer or a casual shopper, the interested person will find a write up about the author at the end of the article, and will look up his or her website. In my own experience, I found that my website, which was so new that it was not yet assessed by a search engine, had as many as forty visitors every day. These were all people who had reading few of my articles in one of the top ranked directories.
Writing articles does more than just improve your search engine rankings. When you submit an article to any directory, it publishes it. Other directories and websites pick up your article and they also publish it, and provide a back-link to your website. This building up of links, as you well know, improves your search engine ranking. The other benefit of article writing is that those who read your article in a directory or website, visit your website, and you end up getting a lot of traffic to your site.
Article Submission is still the best way to quickly improve your rankings in the search engines. If you need a service that can submit articles to thousands of blogs and directories for you then check out Article Submission Express.
