Mar

Constantly ask, What do they really want?

Want to know the basic rule of marketing
and promoting your music?

Constantly ask, “What do they really want?”
(“they” being who you are trying to reach)

Think hard, and dont take this one lightly.
Thinking of everything from the other persons point of view
is one of the best things you can do in life. If done right,
it will elevate you into the clouds along with a few select
immortal beings.

Every time you lift up the phone. Every time you write an
email. Every time you send out a presskit.
Think why people in the music industry are REALLY working
this job. Try to imagine them as just a well-meaning human
being who is probably overworked, looking for a little
happiness in the world, and likes music (or the music world
itself) enough to do what they do, even though they could be
doing something else.

Think what their email “IN” box must look like, and how it
would be unwise for you to send them an email with the
subject of “hey” followed by a 7-page email detailing your
wishes for success.

Think what people are REALLY looking for when they go out to
a club to hear music. For some people, its just a way to be
seem to increase their popularity. For some, theyre
searching for some music that does something completely
original and mind-blowing. Some are looking for total visual
entertainment.

Nobody owes you their attention. Not your audience. Not a
person you happened to call or email. Not even the music
industry.

Let go of your ego entirely. Think of everything from their
point of view. Be their dream come true. Do what they really
want.

(This even goes down to the smallest levels: what kind of
phone message you leave, what kind of cover letter you write
in a package, what kind of subject header you put in your
email.)
And maybe, just maybe, theyll be or do exactly what you want.

Want to know the basic rule or marketing and promoting your
music?

Constantly ask, “What do they really want?” (with “they”
being anyone you are trying to reach)

Think hard, and dont take this one lightly.

Thinking of everything from the other persons point of view
is one of the best things you can do in life. If done right,
it will elevate you into the clouds along with a few select
immortal beings.

Every time you lift up the phone. Every time you write an
email. Every time you send out a presskit.

Think why people in the music industry are REALLY working
this job. Try to imagine them as just a well-meaning human
being who is probably overworked, looking for a little
happiness in the world, and likes music (or the music world
itself) enough to do what they do, even though they could be
doing something else.

Nobody owes you their attention. Not your audience. Not a
person you happened to call or email. Not even the music
industry.

Let go of your ego entirely. Think of everything from their
point of view. Be their dream come true. Do what they
really want.

(This even goes down to the smallest levels: what kind of
phone message you leave, what kind of cover letter you write
in a package, what kind of subject header you put in your
email.)

Security Code: