Mar
30
There is no question about the fact that we all want to optimize our websites. It will bring us the targeted and free traffic that we want. The other alternative to searching out free traffic is to use pay-per-click (PPC). I would imagine, though, if we were given the choice, we would all vote for the free traffic any day. However, one of the problems is, many people become overly dependent on SEO and when the search engines make even minor changes with their algorithms, the free traffic sometimes dries up overnight.
However, I believe that it is still necessary and beneficial to develop our SEO skills. Some think that it is very complicated and difficult to learn. In my experience, I have found it to be way easier than learning the ins and outs of PPC. Even when I first started my internet business, I found it took very little effort on my part to reach the first page of Google with my articles. Actually, the first time it happened I thought it was a fluke, but it continued to happen. It was then that I realized that the little I did know about SEO was sufficient to get me on page one of Google each and every time.
As a beginner to internet marketing, I thought back then, that there were well guarded secrets to ranking well on Google. I was expecting that I would have to take a few courses to be effective. However, my thinking was so wrong. There is such an abundance of free information available on the internet, than you can be trained and ready to take action in no time. I searched on YouTube a number of times and this often led me to a video that actually instructed me, step by step, on how to proceed.
Please do not relying entirely on search engine optimization for your traffic. I suggest that you acquire an understanding of pay per click advertising. You could also learn about affiliate marketing for other products or companies. This does not cost anything and there are many who only specialize in affiliate marketing and make a very healthy living at it. You can register at Clickbank for free and with next to no training you can, very quickly, be on the Internet selling someone else’s product and making money.
You might also consider creating a product of your own….for instance, an E-Book or a monthly newsletter. You could list your e-book on Clickbank and have other affiliates sell your product for you. It is not as difficult as you might imagine.
So, you don’t have to rely entirely on search engine optimization to get high rankings on Google or the other search engines. For me personally, it is still my favorite way to easily rank. However, I am aware that things could change very quickly, so I have involved myself in some alternatives.
So is SEO the powerhouse it used to be? I believe it is. Yes, there might be tweaks to it in the future, but if it’s free traffic you are looking for then I highly recommend you learn everything you need to know about SEO.