Jun
9
Lawyer Marketing 101: 4 Simple Ideas to Improve Your Law Firm’s Website Copy
Filed Under copywriting
Internet advertising for lawyers is a difficult when you are attempting to write copy for your website. Legal topics are complex and can be tricky to sum up in a short paragraph. The copy on a law firm’s website needs to serve the dual purpose of getting across the important legal points as well as holding the attention of internet users.
Writing for the web is unique from other types of more traditional writing.
Effective advertising for lawyers requires that you improve your skills with regards to writing for the web.
I am going to discuss how to write better web copy. Even though writing good web copy for search engine optimization purposes is important, I want to tackle this issue from the standpoint of usability and reader engagement.
The following are a few ideas to think about when you are writing web copy:
1. Bullet points – Web users are drawn to bullet points. Default to creating lists and bullet points for your web copy when appropriate.
2. Write as if you are engaged in conversation – People don’t want to read obvious marketing pitches, or legal speak. They want to interact with another human being. Write with your own, professional voice.
3. Stay away from legalese or lawyer speak – Your average website visitor will have no idea what you are talking about. Since it is so easy to click over to another site, take the time to write in a way that your average individual can understand.
4. Use graphics and photos when appropriate – People respond well to graphics and photos. They are drawn to them on the page. Photos can set an emotional mood and make the page more interesting.
By implementing the suggestions in this article you will see an improvement with the usability and engagement of your web copy.
